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The Book on Dianna

Name: Dianna Barrett

Title: Creative Director

Strategic role: Challenging creative teams to invent big ideas that also hit the strategy bull’s-eye.

Where she's been: Dianna has earned a reputation as a creative ace, turning modest budgets into creative giants throughout her 25-year career. She’s worked with some of the industry’s most recognized names, supervising creative broadcast and print for retailers like Saks, Inc., The Bon-Ton Department Stores, Gart Sports/The Sports Authority, Ultimate Electronics, Filene’s Basement, The Limited and The Golden Bear. Prior to working independently, Dianna served as creative director for May D&F for 14 years, further solidifying her business acumen.

Passions: Spinning, yoga, weight lifting—anything that gets my heart pumping; the outrageous fashion of Dolce & Gabbana; the contemporary furniture of Ray and Charles Eames; and the heavy groove of Kayne West.

Peeves: Standing in line, people that litter and all forms of clutter.

Nighttime reading: “I’m a magazine-oholic: Vogue, Bazaar, Elle, Self, More, Allure, W, Dwell, Architectural Digest, Met Home, even the tabloid news.”

Client nirvana: “A client that allows you to do your best.”

Words to live by: “Get on with it!”

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