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The Book on Joy

Name: Joy Meadows

Title: Media Relations Specialist

Strategic role: Promoting her clients’ businesses and causes through her A-list media contacts.

Where she's been: With more than 15 years in the business, Joy Meadows knows the golden rule of media relations. Know your stuff, and just as importantly, know your target. Reporters and editors consistently rely on Joy to provide everything necessary to craft a newsworthy story on a deadline. And clients know Joy will use every resource, including her considerable creativity, to secure that coveted news coverage. She’s succeeded for her clients with placements in The New York Times, Time, USA Today, The Today Show, The Los Angeles Times, The Wall Street Journal and countless other top trade, consumer and social media outlets. Her clientele has run the gamut from luxury real estate to natural foods to consumer products to tourism. And along the way, she’s won kudos from the Public Relations Society of America, with nine Gold Pick awards and the industry’s top honor, the CIPRA (Creativity in Public Relations).

Passions: Invigorating hikes, CU Buffs’ football, homegrown tomatoes, and Saturday morning pancake cook-offs with three kids.

Peeves: Unmade beds, recyclable cans in the trash, computer crashes and reporters who never answer their phones.

Nighttime reading: Any historical novel that transports me to another era, as well as really good children’s literature like Watership Down or Harry Potter.

Client nirvana: “I love collaborating with a client. We can work closely together to develop an idea that’s both attention-getting and true to the brand.”

Words to live by: “Do unto others as you would have them do to you.” -- The Golden Rule

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Peri Marketing & Public Relations, Inc. is a virtual marketing and public relations agency specializing in Retail and Fashion, Sports Marketing and Special Events, Luxury Brands, Hospitality and Nonprofit Organizations. Copyright ©2008-2015
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