| Name: |
Paula Peri Tiernan, APR
|
| Title: |
Founder and President
|
| Strategic role: |
Trusted advisor on marketing, public relations, advertising,
promotions, sponsorships, special events, communications and overall
business strategy.
|
| Where she's been: |
After 25 years working in national, regional and local markets,
Paula has honed a rare combination of skill sets. She’s a
big-picture thinker with senior managerial experience (Neiman-Marcus,
May Department Stores and Gart Sports/The Sports Authority) who
also knows what it takes to run cracker-jack marketing and public
relations programs. It’s why clients rely so heavily on Paula
for everything from business strategy to media relations and special
events execution to developing a multi-media advertising campaign.
With an experienced pro like Paula in command, you can rest assured
that every PR, marketing and advertising program is fully integrated
with your business process, and every move you make is strategically
sound.
|
| Passions: |
The synergy of wine and food, seeing ideas come to life, events
that run like clockwork, the writing of the TV show "24,"
ESP with clients, biographies and classic R&B.
|
| Peeves: |
Bullies, missed deadlines, situational ethics, cost over-runs,
clutter and cookie-cutter strategy.
|
| Nighttime reading: |
A great biography – I love learning about someone’s
journey.
|
| Client nirvana: |
“I was on the client side for many years. So,
I know exactly what it takes to contribute to the team and move
the client's business forward.
|
| Words to live by: |
“Any job worth doing is worth doing well.”
|